Wimbledon Strawberries and Cream Price in 2025

Introduction

One of the most enduring symbols of a British summer is strawberries and cream at Wimbledon. This iconic snack has been enjoyed by generations of spectators. Yet each year, the question on everyone’s mind is: how much does strawberries and cream cost at Wimbledon?

For the first time in 15 years, Wimbledon has raised the price of this beloved treat. In advance of the 2025 Championships (June 30–July 13), the cost per portion has increased from £2.50 to £2.70. In this comprehensive guide, we explore the history of pricing, reasons for the hike, cost comparisons, sustainability impacts, and what fans can expect on a visit to SW19.

1. The Price That Stayed “Frozen” Since 2010

From 2010 until 2024, the price of a strawberries-and-cream portion remained unchanged at £2.50—a rarity in an inflationary world. Despite a 40% increase in UK grocery prices over that period, Wimbledon’s AELTC held firm to tradition.

This steadfast commitment underlined Wimbledon’s identity as welcoming and timeless. It was also a marketing success: a reasonably priced, premium snack that connected tradition to modern-day enjoyment.

2. Price Increase in 2025: £2.70 per Portion

However, ahead of the 2025 Championships, Wimbledon announced a modest price increase. A portion of strawberries and cream now costs £2.70, up by 20p—the first rise in 15 years.

A spokesperson explained:

“We have taken the decision to slightly increase the price of strawberries this year from £2.50 to £2.70. We feel that this modest increase still ensures that our world-famous strawberries are available at a very reasonable price.”

This increase is expected to bring in an additional £28,000 from the approximately 140,000 punnets sold each tournament.

3. Why Price Matters—Financial Impact & Affordability

Balancing Tradition with Rising Costs

Although Wimbledon allowed this price freeze for over a decade, inflation did not. To remain sustainable, a slight increase was deemed both necessary and respectful to fans.

Comparing to Other Tournament Prices

Here’s how strawberries and cream stack up against other Wimbledon treats in 2024:

• Strawberries & Cream – £2.50
• Beer (330 ml Stella) – £7.50
• Pimm’s (250 ml can) – nearly £12

Even at £2.70, strawberries and cream remain one of the most affordable treats on site.

4. What You Get for £2.70

Though the price has increased, portions remain generous:

• 10 Grade 1 British strawberries – freshly picked in Kent
• Full serving of rich British cream (or vegan alternative)
• Compostable cup and spoon, aligning with Wimbledon’s sustainability goals

No portion size reduction—just a price reflecting current costs.

5. Tradition Meets Modern Expectations

Cultural Icon Since 1877

Strawberries and cream have symbolised British summer since the tournament’s inception in 1877, with roots stretching back to Tudor times.

A Social Staple

The modest price has long contributed to the treat’s status as social media gold—everyone wants a taste and a photo.

6. Sustainability & Value

Keeping Packaging Green

Portions are served in compostable cups, supporting Wimbledon’s eco‑friendly initiatives.

Cost Reflects Real-World Prices

Underpricing would risk subsidizing the snack. The new price realigns costs while maintaining accessibility.

7. Comparing to Other Sporting Events

Here’s how Wimbledon compares to other major events and venues:

Even with the new price, Wimbledon offers excellent value.

8. Fan Reactions & Media Coverage

Most fan feedback has been positive or understanding: 20p isn’t steep, especially given the unchanged price for 15 years. Media publications framed it as “modest” and necessary.

A handful of vocal fans may grumble—some broadcasters captured surprised expressions on social media—but overall, the reaction has been calm.

9. What This Means for 2025 Visitors

Planning Your Budget

• £2.70 per portion
• 140,000 portions sold each tournament
• Expect to spend around £8–£10 per day if indulging regularly

Where to Buy

Available at all major catering points:

• Show courts and outside courts
• Hospitality lounges and kiosks
• Pop-up stands along walkways

Alternate Options

• Plain strawberries (likely slightly cheaper)
• Vegan cream alternatives
• Bring your own picnic—permitted by Wimbledon, including alcohol

10. The Bigger Picture

Though technically a price rise, maintaining this tradition at a modest cost reinforces Wimbledon’s brand as an accessible, heritage-rich spectacle. While ticket and hospitality costs escalate, strawberries and cream remain a democratic, budget-friendly option.

Conclusion

The price increase to £2.70 in 2025 marks the first rise in 15 years, yet strawberries and cream retain their status as an affordable emblem of Wimbledon. The change reflects economic realities while preserving taste, tradition, and accessibility.

So as you settle into Centre Court this summer, a portion of strawberries and cream remains a symbol of British summer—delicious, meaningful, and well worth the modest price.

Top 10 FAQs About Wimbledon Strawberries and Cream Price

1. How much do strawberries and cream cost at Wimbledon in 2025?
   £2.70 per portion—the first increase since 2010.
2. Why did Wimbledon raise the price?
   To align with rising costs after freezing the price for 15 years.
3. How many punnets are sold?
   Approximately 140,000 portions each tournament.
4. Was the rise significant?
   A modest increase—20p after more than a decade of price stability.
5. Is the portion still generous?
   Yes—around 10 British-grown strawberries with cream.
6. Can you bring your own food?
   Yes—Wimbledon allows spectators to bring food and drink, including alcohol.
7. What about plain strawberries?
   Usually available and potentially cheaper than the cream version.
8. Is vegan cream available?
   Yes, in select locations—portion price remains the same.
9. How does this compare to Ascot or festivals?
   Even at £2.70, it’s cheaper than equivalent treats at events like Royal Ascot or Glastonbury.
10. Will prices rise again soon?
    Hard to predict—but keeping costs stable is part of Wimbledon’s appeal.